Moosejaw Names New CEO

Moosejaw Names New CEO
The Moosejaw floor in Rochester Hills, Mich.

There may be a new head at Moosejaw Mountaineering, but the retailer’s expansion plans are moving ahead.

Last week, the Madison Hills, Mich.-based retail firm announced that former SVP of marketing and technology Eoin Comerford will become CEO and president after the departure of Harvey Kanter.

According to a Moosejaw representative, Kanter has left to head up Seattle-based online diamond retailer Blue Nile.

Comerford said the company’s expansion strategy is unchanged. It plans to open three stores in new markets in 2012, with 10 to 15 additional locations on tap for the next three years. And it aims to continue to outpace the industry with growth in its e-commerce channel.

“I was very involved as the No. 2 guy in laying out that plan, and there won’t be any major changes,” Comerford told Footwear News.

And the retailer’s quirky marketing message will remain a key focus. “I’m a huge brand zealot, so it’s going to be more of the same there,” said Comerford. “We’ll be notable and engaging in terms of how we interact with our customers.”

Earlier this year, the company bowed a brick-and-mortar location in Natick, Mass. — the first outside its Michigan and Chicago-area bases. Their second store, in Boulder, Colo., will open on May 5, and a third location, in Kansas City, Mo., will debut in September. 


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s