There may be a new head at Moosejaw Mountaineering, but the retailer’s expansion plans are moving ahead.
Last week, the Madison Hills, Mich.-based retail firm announced that former SVP of marketing and technology Eoin Comerford will become CEO and president after the departure of Harvey Kanter.
According to a Moosejaw representative, Kanter has left to head up Seattle-based online diamond retailer Blue Nile.
Comerford said the company’s expansion strategy is unchanged. It plans to open three stores in new markets in 2012, with 10 to 15 additional locations on tap for the next three years. And it aims to continue to outpace the industry with growth in its e-commerce channel.
“I was very involved as the No. 2 guy in laying out that plan, and there won’t be any major changes,” Comerford told Footwear News.
And the retailer’s quirky marketing message will remain a key focus. “I’m a huge brand zealot, so it’s going to be more of the same there,” said Comerford. “We’ll be notable and engaging in terms of how we interact with our customers.”
Earlier this year, the company bowed a brick-and-mortar location in Natick, Mass. — the first outside its Michigan and Chicago-area bases. Their second store, in Boulder, Colo., will open on May 5, and a third location, in Kansas City, Mo., will debut in September.