The Portland, Ore.-based outdoor brand bowed its first Japanese retail store this week. The unit carries more than 100 styles of Keen footwear, as well as bags, socks and other accessories, including some products developed specifically for Japan.
Christa DePoe, Keen’s global VP for online and retail, said the new location helps bring more visibility to the brand’s shoes, which have been sold through Japanese wholesale partners since 2004.
“As a brand from the Pacific Northwest of the U.S., Keen finds enormous synergy with the Japanese culture [in terms of] community, innovation and enthusiasm for great playfulness,” the executive said in a statement.
The Tokyo store shares the same aesthetic as the brand’s first brick-and-mortar shop, the Keen Garage store in Portland, Ore., and it marks the third branded door for the company, after its Canadian Garage in Toronto, which opened in April 2011.
The Tokyo expansion is part of a global growth plan for the company, and the opening comes a month after Keen’s president and CEO, James Curleigh, made a surprise departure for Levi’s, leaving Keen owner Rory Fuerst to take over Curleigh’s duties until a replacement is found.