Carlo Pazolini marked the opening of its first New York City store on Wednesday with an evening soirée that included a red carpet, cocktails, DJs and plenty of familiar fashion faces.
“Gossip Girl” actress Kelly Rutherford, “Extra” host Maria Menounos and socialite Olivia Palermo were just a few of the celebrities in attendance.
Carlo Pazolini, founded in 1990 by Russian retail mogul Ilya Reznik, now has more than 150 stores and a strong presence in Europe, Russia and the Ukraine. But the brand, which produces its shoes in Italy, is making a push for new markets, including the U.S.
The women’s and men’s footwear and accessory brand developed its current store concept in 2010 with Los Angeles-based architecture firm Giorgio Borruso Design. The company opened its first concept store in Milan, and has since September bowed 11 locations in the U.S., in cities including Dallas; Farmington, Ct.; and Paramus, N.J.
“From zero to  stores has been kind of crazy, and there will be more,” said principal architect Giorgio Borruso, who attended the party. “We have been concentrating on the East Coast, but now we are looking at the West Coast.”