Blahnik, who until recently had just one point of sale in the U.K. — a shop on a quiet street in London’s Chelsea area — has inked a long-term deal with Kurt Geiger to sell his line at Harrods and Liberty.
Under the terms of the deal, Geiger will manage and create boutiques within the luxury shoe departments at the two London stores.
In July, a space will open at Harrods stocking the fall ’12 collection. The new space will span 300 square feet and be located in the Boudoir section on the first floor.
Marigay McKee, Harrods’ chief merchant, said it was a thrill to have Blahnik on board. “The new boutique will be a spectacular addition … and a decadent shrine to feet,” she said.
The Liberty boutique opened earlier this year and, in addition to footwear, also carries tote bags, scarves and stationery adorned with Blahnik’s watercolor drawings.
“I am very excited that my shoes will reach an even broader audience through Kurt Geiger in Liberty and Harrods,” said Blahnik. “The Liberty opening has been very successful, and with Harrods being a store full of incredible heritage, seeing my shoes there in the next couple of months will be a special moment.”
Neil Clifford, Kurt Geiger’s CEO, said the company was “excited and privileged” to be working with Blahnik.
“The collections are captivating, and these new boutiques will make a truly fantastic addition to the experience offered in Kurt Geiger’s luxury shoe concessions in Harrods and Liberty,” he said.