Pensole Announces Partnership with Two Ten

Pensole Announces Partnership with Two Ten
A student event at the new Pensole Design Academy

Pensole Footwear Design Academy and Two Ten Footwear Foundation have joined forces to help would-be shoe designers.

The footwear design program and Waltham, Mass.-based organization partnered up for a new project called Two Ten Shoecase targeted at young designers.

As part of Shoecase, Two Ten will give 10 amateur designers a scholarship to complete Pensole’s four-week footwear design course in Portland, Ore. Two hundred more design students will be selected to take a special online version of the curriculum. Applications are accepted through Dec. 15.

The work of all 210 students involved in the project will be displayed at FN Platform in February.

“This is a huge game changer for us, and we’re very excited about the possibilities,” said Two Ten President Neal Newman. “Every year, we’ll be creating a pool of new talent with Pensole that will be an asset to the entire industry.”

Two Ten donated more than $700,000 in scholarship money this year, and Newman said he is looking to multiply that amount in 2013, with 30 percent allocated to support designers. Pensole will also begin teaching footwear design courses in the Boston area in conjunction with Two Ten starting next year.

“Right now Two Ten focuses heavily on people already working in the footwear industry, and I work with people before they become professionals,” said D’Wayne Edwards, founder of Pensole. “It’s a great opportunity to educate students on what Two Ten is all about because this program aligns perfectly with its mission of helping shoe people.”

Since the Pensole program first launched in 2010, more than 35 graduates have been placed professionally at brands including Nike, Jordan Brand, Under Armour, Wolverine, Stride Rite and Adidas.