Nichols takes over the position from his father, Steven Nichols, who will continue to serve as chairman and CEO of K-Swiss. In his new role, David Nichols will oversee all aspects of the brand, including product, sales, operations and marketing initiatives. The younger Nichols has been a driving force in the company’s efforts in the performance running and fitness spaces.
“I am looking forward to helping further the brand’s momentum across performance and lifestyle channels while building shareholder value and brand equity,” Nichols said in a statement.
Best known for its five-striped, white Classic sneaker, K-Swiss has struggled in the past few years, despite some successes with its Tubes and Blades performance products. The company will report first-quarter earnings on Thursday.