Hurley is undergoing a sea change.
The Nike Inc.-owned surf brand on Monday announced that Hurley CEO Michael Egeck has left the company to become president and CEO of Eddie Bauer. Brand founder and Chairman Bob Hurley will fill in as CEO on an interim basis.
Hurley will work with Nike Affiliates President Roger Wyett during the transition.
“I’d like to thank Michael for his work during his time with the brand,” Wyett said in a statement. “Hurley continues to be an important part of the Nike Inc. portfolio as a deeply authentic and innovative surf brand, and serves as a key component of our integrated action sports strategy alongside the Nike brand and Converse.”
The shakeup at Hurley follows last week’s announcement that Nike plans to sell its Cole Haan and Umbro brands.