Hi-Tec Sports Appoints U.S. CEO

Hi-Tec Sports Appoints U.S. CEO
Brad Gebhard

There’s a new man in charge of Hi-Tec Sports’ U.S. business.

The Amsterdam-based company announced last week the appointment of Brad Gebhard as CEO of Hi-Tec Sports and Magnum USA. 

Most recently the senior VP of Speedo USA and Calvin Klein Swim, Gebhard said he was excited to return to the shoe industry. He previously served as VP of footwear at Columbia Sportswear.

“I love the footwear business,” Gebhard said. “My personal passion lies in the outdoors, therefore it’s exciting to return to this industry. It’s also great to be part of a company that [is] the perfect marriage of the athletic and outdoor business.”

Reporting to Hi-Tec Sports global CEO Ed Van Wezel, Gebhard will oversee the firm’s U.S. subsidiary, as well as direct the brands’ marketing campaigns.

Gebhard replaces Bill Berta, who held the position of CEO of Hi-Tec Sports U.S. Berta will remain with the company as the brand’s general manager and report to Gebhard. Magnum CEO Bob Kaiser amicably parted ways with the firm as of last week, according to a company statement.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s