The Italian footwear brand was chosen by NBC Sports stylist Amy Acton, who is a fan of the label. She told Footwear News that she spends a lot of time in the neighborhood of its New York boutique, on Madison Avenue.
“I like passing by the store. [The brand] has something for everyone, from the coolest of cats to the most straight-laced of guys,” said Acton. “Rodney Harrison can have that pro-athlete vibe and Peter King, a writer for Sports Illustrated, could care less what he’s wearing.”
And while the Super Bowl is always an opportunity for the team to get a little more dressed up than usual, Acton said comfort is always a top priority.
But do the shoes show on television?
“It’s hit or miss, I’m not going to lie,” said Acton. “[The guys] do a lot of stand-ups, and we want them to look stellar and stand out.”