FN Pick: L.L. Bean’s Bootmobile

FN Pick: L.L. Bean's Bootmobile
L.L. Bean's 13-ft.-high, 20-ft.-long bootmobile (a replica of its iconic Bean Boot) in New York's Times Square.

L.L. Bean is giving new meaning to mobile messaging. The Freeport, Maine-based outdoor retailer, which will celebrate its 100th birthday this year, turned away from modern-day marketing last week with a 13-ft.-high, 20-ft.-long bootmobile, a replica of its iconic Bean Boot. The vehicle, meant to promote the great outdoors, made its first major pitstop in New York’s Times Square before heading off to visit other cities throughout 2012.