Flip-Flops Buzz: Havaianas, Sanuk & More

Twice as Nice
Havaianas has announced two upcoming special projects. The Brazilian brand teamed with celebrity moms Courteney Cox, Nina Garcia, Rebecca Romijn and Tori Spelling to design a Baby Buggies capsule collection, out next month. Each of the four looks were designed by the mothers and also include matching flip-flops for kids. Ten percent of the proceeds will go to the nonprofit organization Baby Buggy, which provides families with clothing, supplies and educational services. Baby Buggies adult sizes cost $26 and children’s styles are $19 at Nordstrom stores nationwide and on Nordstrom.com. Havaianas also will launch a second collaboration under the Missoni Hearts Havaianas 2012 line this June. Fashion house Missoni worked with the flip-flop brand last year and again this year to create eco-friendly, limited-edition styles. Each look is made from recycled rubber and features a signature Missoni pattern on the sole. The collection will be available at all Missoni branded shops, as well as Bloomingdale’s and Nordstrom, priced at $50 for kids’ and $70 for adult styles.

Present Perfect

Jamie Kreitman flip-flops are getting a makeover. Kreitman, known for her eponymous, New Jersey-based line of embellished flip-flops, will launch a capsule collection this summer under the name Perfect Punctuations. The collection will feature embellishments such as spikes and chains, as well as neon accents. The styles are priced between $65 and $76, and will be sold at Showoffs in Syracuse, N.Y.; Shoes to You and Via Moda in Miami; and other resort shops and bridal stores.

Youth Movement
Locals will introduce a kids’ selection this summer. The offering will closely mimic the brand’s adult looks, sporting simple rubber straps and striped or solid soles. The children’s styles will sell for $11 to $15 at McCaulou’s locations in California, as well as specialty surf shops. The Hawaiian brand, now distributed in the U.S. as Locals USA, has a mainland office in Huntington Beach, Calif.

Light Looks
Irvine, Calif.-based Sanuk will put the focus on lightweight product for fall. The brand will update three styles, all with EVA footbeds. The Chase for men and the Sandpiper for women feature pops of color on the uppers for $24; and the Pulse, priced at $54, has a footbed shaped with small indents and a textured arch designed to provide a foot massage while in motion. The catalog featuring the styles delivers in June, with the looks later rolling out on Zappos.com and at specialty surf shops.

Science Fair
Pluggz flip-flops will debut with a scientific push next month. Each style in the line features a custom carbon and rubber plug embedded in the sole and footbed that is designed to “connect the human body with the earth’s electrical field,” said Sharon Whiteley, founder of Tucson, Ariz.-based Listen Brands, the parent company for Pluggz. The shoes are designed to help a consumer with back pain by assisting with the flow of electrons back to the body, added Whiteley. The line of three women’s and two men’s styles, which are made of rubber with arch support, will retail for $39 at Pluggz.com and at specialty and independent retailers in the comfort category.

Kids Corner
Miami-based Flip Out will launch a children’s line next month. Kids’ styles will be available in pink, black, navy and white, and can be customized with jewelry, including hearts, stars, crowns and peace signs. The line will retail from $10 to $24 at Flipoutsandals.com.

Sweet Charity
S.H.E. sandals is giving back. The Los Angeles-based brand, which launches next month and stands for “serenity, healing and empowerment,” is a for-profit company that will donate all its net profits to battered women’s shelters. The seven styles come in a variety of different colors and materials, including metallic, hemp and glitter. The line will retail for $15 to $44 at independent stores such as Tani in New York and select surf shops.

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