Fila Inks Endorsement Deal with Jankovic

Fila Inks Endorsement Deal with Jankovic
Jelena Jankovic

Jelena Jankovic has joined Team Fila.
 
The brand announced on Monday it has signed an endorsement agreement with the 26-year-old Serbian tennis star.
 
Fila Chairman Gene Yoon said in a statement that Jankovic’s addition is part of a reaffirmation of the brand’s emphasis on the sport.

“As we enter the 101st year of the Fila brand, our commitment to the sport that has been such an important part of our history will be strengthened by relationships with world-class athletes like Jelena,” he said.
 
For her part, Jankovic said in a statement she has long been an admirer of the brand.

“I have always been attracted to Fila’s fashion-forward designs and especially appreciate their commitment to infusing our sport with beauty and fashion,” she said. “Fila has such a rich tennis history, and it is an honor to be wearing the same brand as the stars I admired as a child.”