Deckers Wins Case Against Chinese Counterfeiters

Deckers Outdoor Corp. has scored a victory over counterfeiters.

The U.S. District Court has ruled in favor of the Goleta, Calif.-based company in two cases it filed against 3,007 Chinese counterfeit websites selling fake Ugg Australia products.

As part of the ruling, Deckers was awarded a combined $686 million in damages. Restrained funds in financial accounts linked to the websites, including PayPal, were granted to Deckers as partial payment for damages awarded. 

“Websites selling counterfeit Ugg products look very convincing because they use Deckers images and offer products at believable sale prices,” Leah Evert-Burks, Deckers’ director of brand protection, said via a written statement. “These sites not only divert consumers attempting to purchase genuine Ugg products but also supply counterfeit product to on-the-ground operations located in the U.S.”

Prior to the judgment, Deckers took control of the 3,007 domains and redirected them to a website that alerted consumers of counterfeit sales. Since last year, the firm has filed six lawsuits, which has resulted in the transfer of more than 6,000 counterfeit websites. According to Deckers, it has taken action against more than 23,000 sites selling fake products and had 19,000 links removed from search engines.