Deckers Settles Counterfeiting Suit With Dr. Jay’s

Deckers Settles Counterfeiting Suit With Dr.
Ugg Australia's Bailey Button Triplet boot

Deckers Outdoor Corp. is staying tough on counterfeiting.

The Goleta, Calif.-based firm announced on Wednesday it had settled its trademark infringement and counterfeiting lawsuit with New York retailer Dr. Jay’s. The suit, which was filed last October, charged that Dr. Jay’s was selling counterfeit Ugg Australia boots in its stores.

“We were operating under the belief that the boots and shoes were authentic Ugg Australia product,” a spokesperson for Dr. Jay’s, which is not an authorized Ugg dealer, said through a written statement. “When Deckers shared the results of its examination of the product, we cooperated quickly.”

Under the settlement, the retailer is required to destroy all counterfeit product in its inventory and donate legitimate product to charity. Consumers who bought fake Ugg shoes from Dr. Jay’s also will be able to receive a refund with a valid receipt. 

“This is a classic example of ‘buyer beware,’” Deckers President and CEO Angel Martinez said in a written statement.