Comfort Buzz: Jafa, Regetta, Boaonda

Sabra Style
Israeli comfort brand Jafa makes its U.S. debut this fall with a collection of looks that go from contemporary to funky. The series of shoes and boots has an artisan feel, made exclusively in Israel of vegetable-tanned leathers. Included in the offering are ankle boots on lightweight platforms and sleek riding styles. Retailing from $150 to $250, the line is targeted to independents and is available open stock. Slated for August delivery, the collection is distributed through Red Poppy Trading of Santa Cruz, Calif.

Keeping Tradition
Regetta, a collection of novelty comfort sandals from Japan, will also take its first step into the U.S. market this year. The unisex line of youth and adult looks is built on a traditional Japanese sandal design that incorporates such comfort features as metatarsal arch supports, toe bars and heel cups. The bold unit bottom promotes a rolling effect when walking. Retailing for $90, the line is targeted to specialty independents and department stores. Set to deliver in April, the shoes are available in six-pair case packs in a range of colors and materials. In addition, the styles can be customized with various ornaments, sold separately for $12 to $15 each.  

Breaking the Mold
Brazilian molded footwear brand Boaonda will introduce its colorful shoe collection for men, women and kids to the U.S. this spring. The looks are made from antibacterial TPR and include removable, molded TPU footbeds. Sandals are designed with built-in arch supports. The collection’s non-slip outsoles make them suitable for the medical and hospitality markets. Retailing for less than $50, the line is targeted to chains, independents and department stores. Available through Double M Studio of Foxborough, Mass., the shoes deliver in April.

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