Out of Africa
Matt Bernson joins forces with Edun for spring, creating six styles with the ready-to-wear brand’s Kenyan-sourced fabrics. “Edun has an amazing team that makes finding top fashion resources possible,” said Bernson, who is collaborating with an apparel label for the first time. “I have traveled to Africa several times and really appreciate the idea that we can source materials in a responsible way from the continent.” The collection of ballet flats, smoking slippers, platform sandals and booties was a labor of love for both brands, said Edun CEO Janice Sullivan. “Edun and Matt Bernson share more than just a downtown, cool-girl aesthetic — we learned we share the same passion for product,” she said. Berson added that the styles represent both brands. “A great collaboration is when you can’t point to who did which part,” he said. “It looks like a great finished collection down to every last detail.” The shoes will retail for $165 to $235 at select retailers starting in March.
For spring ’13, Fratelli Rossetti brings back the Yacht series for both men and women. The casual look, first envisioned by company founder Renzo Rossetti, is made to be worn without socks and boasts a lining of soft, green terry cloth. The Yacht comes in five slip-on versions for men: a laceless look, two loafers, a kiltie and tassel (below). The women’s range features a loafer and boat shoe-inspired slip-on. In its new incarnation, the Yacht series has a more tapered silhouette and comes in such summery shades as red, white and blue. Prices range from $550 to $650.
Brooklyn, N.Y.-based Comfort Maven expands its offering for spring ’13 with two fashion collections produced in Brazil. First, Per La Sua (above right) is a series of career and weekend looks created by Comfort Maven and targeted at 21- to 45-year-old women. The line includes flats, pumps and wedges, retailing from $119 to $200. Second, Lotus, distributed in the U.S. by Comfort Maven, is a higher-end line focused on a slightly younger customer, ages 21 to 35. The Lotus offering includes chunky heel platform sandals and wedges retailing from $300 to $400. Both collections are aimed at boutiques and department stores. Delivery is slated for February.
Pediped founder Angela Edgeworth steps into the women’s comfort market this spring with the launch of Brian James. Named after her husband, the line was created in response to requests from mothers who buy the Pediped styles. The capsule collection debuts with two sandals and a companion ballet flat, all designed with padded footbeds and rubber outsoles. Retailing for $98, the shoes hit stores in January/February. Distribution is focused on independent comfort and department stores.