Allen Edmonds Releases 90th Anniversary Book

Allen Edmonds Releases 90th Anniversary Book
Allen Edmonds' anniversary book

When American Airlines pilot Chesley Sullenberger realized he would have to make an emergency landing on New York’s Hudson River back in 2009, he hoped he wouldn’t ruin the pair of Allen Edmonds shoes he had on.

That story, recounted in a letter to Allen Edmonds CEO and President Paul Grangaard, is one of 90 testimonials included in a just-released coffee table book by the Port Washington, Wis.-based company in celebration of its 90th anniversary. 

According to Grangaard, over the last four years the firm has curated archived letters and recent customer testimonials for inclusion in the book, which will be presented to employees, suppliers and vendor partners. Also included are letters from President George H. Bush, Canadian Prime Minister Stephen Harper and author Michael Lewis. (The company is now determining further distribution of the book.)

“We invited customers to send [their thoughts] to us,” said Colin Hall, CMO and GM of international business, who added that Allen Edmonds reached out to consumers via its website and received more than 500 responses.

While the book focuses on letters and email responses from the customer base, it also includes a series of photos that pay tribute to Allen Edmonds’ workers and craftsman.

In further celebration of the milestone, this year the company reissued several of its iconic looks, including the Broadstreet, a wingtip spectator; Jodox, a 1950s chukka-inspired style; and the Strawfut, a wingtip balmoral from the 1940s.