3 Questions for SwitchFlops’ Lindsay Phillips

Lindsay Phillips is switching gears.

The founder of her namesake company, which houses the SwitchFlops line, as well as snap flats, bags and scarves, recently hired Tom O’Riordan as chairman of the board. O’Riordan previously served as CEO of American Sporting Goods and has worked for such footwear firms as Fila.

“Tom has an incredible wealth of knowledge. He has been in the shoe industry for years and has pretty much been through all kinds of situations with both big and small companies,” said Phillips. “He has already helped us bring [in] some of our own reps in the shoe channel, and I know he will continue to help [our company] grow.”

In addition, the firm will expand its distribution by adding footwear retailers and specialty stores for 2013. (Currently, its products sell primarily in gift boutiques and online.)

For spring ’13, the Lindsay Phillips collections will feature vibrant hues, floral patterns, ethnic beadings and neon colors. “Not only is spring my favorite season [for designing], it’s also my favorite time of year,” said Phillips. “The word fun comes to mind when I think about this line.”

Here, the entrepreneur sounds off on the best travel spots and how Twitter keeps her connected.

1. What is your favorite travel spot for inspiration?
LP:
At the moment, my go-to spots for inspiration are the Bahamas — Hope Town being my favorite [area] — and New York. Yes, they are two totally different extremes, but sometimes that is what I need to get the creative juices flowing. I am a warm-weather and sea lover and I am inspired by all the bright and cheerful colors that the islands have to offer. New York is, of course, one of my main fashion meccas, and it is important to be up to speed on what is trending. I love going to the Meatpacking District, sitting at an outside cafe and just observing.

2. What are your favorite forms of social media?
LP:
I use Facebook and Twitter all the time. Facebook is easy to use, and posts can be longer than [those] on Twitter, so there is no need to abbreviate. However, for work purposes, I do use Twitter to connect with industry contacts. It’s easy, fast and fun.

3. What’s on deck for 2013?
LP:
We are bringing out our original Lulu SwitchFlops style in all kinds of fun colors. Our line of flip-flops continues to keep expanding, and we are adding a few dressier shoes to the line as well. Wedges are still hot for us, and stacked heels are in. Great things at LP will be launching soon.