3 Questions for Kimmy He

Kimmy He is still learning the ropes at Restricted.

The designer started at the brand in April, after stints at Bisou Bisou and Chinese Laundry.

This week, she showcased the Restricted and UnRestricted lines at FFANY in New York and will attend FN Platform in Las Vegas later this month.

He is also working to expand the customer base for the juniors’ brands to include women between 25 and 45 years old. “[Our consumer] is someone who loves fashion and comfort,” she said.

When it comes to inspiration, He said she has many muses. “From the arts, vintage shops, accessories, runways, shopping and people watching throughout the world, [I look everywhere],” she said.

Here, He discusses her day-to-day schedule and plans for the future.

1. What do you hope to add at Restricted?
KH:
My future goals are to design more variety of products that can make Restricted a bigger brand and more recognized in the industry. We are very focused on brand awareness and marketing right now.

2. How is spring ’13 a new look for the brand?
KH:
The collection is much more colorful, and we incorporated the use of prints in a big way.

3. What is your favorite part of the daily routine?
KH:
I love sketching and detailing. I also love that I get to travel around the world for trend research.

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