2012 U.S. Trade Show Calendar

A new year for trade shows has begun, and event organizers are looking to add more value for their attendees. While having the right mix of brands is key, many shows are helping retailers and wholesalers navigate the changing economy with new and expanded seminar programs. Here, Footwear News previews the season’s upcoming markets, including new vendors, notable events and other highlights.

Capsule
Jan. 16-17 (men’s); Feb. 20-22 (women’s) 550 Washington St., New York
Feb. 12-13 (men’s/women’s) Sands Hotel, Las Vegas
To accommodate brands that have been on the waiting list for several seasons, Capsule’s New York and Las Vegas shows, which cater to contemporary and streetwear markets, will both be held at new venues this year. During the New York edition of the show, a pop-up store called The Donut Shop, specializing in vintage clothing, furniture and housewares, will be open to the public.
Notable new exhibitors: Del Toro, Eastland 1955, Gram, Ksubi

Project
Jan. 16-18 82 Mercer St., New York
Feb. 13-15 Mandalay Bay Convention Center, Las Vegas

Specializing in contemporary and emerging brands, Project has planned activities utilizing bloggers and social media for its January and February markets. Ten bloggers have been handpicked to cover the show floor. Sandbox Studio also will set up a fully functional photo studio, equipped with makeup stylists, models and photographers, for attendees’ use in Las Vegas and New York.

Transit/LA Shoe Show
Jan. 16-18; March 12-14; June 11-13 California Market Center, Los Angeles

Transit will kick off with a runway show featuring exhibitors’ latest footwear offerings. A cocktail reception also will be held on opening night in the main lobby of the California Market Center. Complimentary beauty services, snacks and drinks will be provided for attendees throughout the show.
Notable new exhibitors: Aussie Dogs, Bait, Cat Footwear, Ella Moss, Etienne Aigner

Outdoor Retailer
Jan. 19-22 Salt Palace Convention Center, Salt Lake City

With more than 100 new vendors on board, OR aims to build on last year’s growth. Expanding the show floor by 25,000 square feet, organizers are prepping for an expected 7,000 retail attendees. Footwear News editor Jennifer Ernst Beaudry will also lead a roundtable discussion on the future of the outdoor shoe industry on Jan. 21, at 8 a.m.
Notable new exhibitors: Ara Shoes, No Sox, Primigi Italy, Quagga, Rocky Brands

Children’s Club
Jan. 22-24; March 11-13 Javits Center, New York

The January edition of the Children’s Club will feature 325 children’s footwear, apparel and fashion accessories vendors. Shoe exhibitors include Toms, Geox, Kickers, Diesel and Michael Kors. Buyers also will have the opportunity to purchase immediate delivery on spring collections, as well as see the new fall offerings.

Agenda
Jan. 23-24 330 West St., New York

Focusing on streetwear and action sports, the January edition of Agenda will mark the return of Agenda Snow, a special showcase of snowboarding and outdoor brands. Among the footwear vendors are Converse, Lakai and Pro-Keds.

FFANY
Feb. 1-3; June 6-8 Hilton New York Hotel and member showrooms, New York

FFANY is continuing its partnership with the Italian Trade Commission. During the February edition, the footwear organization will host “Shoes from Italy,” in which a special area of the Hilton will feature Italian brands such as Roberto Guerrini, Ballin and De Marco. In addition, an industry cocktail party will be held for buyers on the first night of the show.
Notable new exhibitors: All Black Man, Lorenzi, Maserati, Muk Luks

ENKWSA
Feb. 6-8 Sands Expo & The Venetian, Las Vegas
ENKWSA will feature a series of seminars each day of the show that will address key issues in the industry such as sourcing, cost and supply-chain options in the changing global economy. A mobile app is also slated to launch to help attendees navigate the show floor.

Magic Marketplace
Feb. 13-15 Las Vegas Convention Center & Mandalay Bay Convention Center, Las Vegas

Split between two venues, Magic will feature more than 3,500 companies at its February event. Merchandised into different market environments, the venues will house WWD Magic, Magic Menswear, S.L.A.T.E., Project, Street, Pool and Sourcing at Magic, with FN Platform being the dedicated area for footwear.

FN Platform
Feb. 13-15 Las Vegas Convention Center, Las Vegas

Now entering its third year, FN Platform will showcase at least 1,500 footwear brands, 800 of which will not be seen anywhere else. Seminars during the February market will cover topics such as building a great sales team, growing Internet traffic and forecasting the future of retailing. The first annual FDRA Awards ceremony, honoring 2011’s most outstanding retailers and wholesalers, will also be held during the second night of the show.
Notable new exhibitors: Animal Planet, Columbia, Jorge Bischoff, Rachel Roy, SAS, Sigerson Morrison

Kidshow
Feb. 13-15 Bally’s Hotel, Las Vegas


Atlanta Shoe Market
Feb. 18-20 Cobb Galleria Centre & Renaissance Waverly Hotel, Atlanta

With exhibition space sold out for the February show, the Atlanta Shoe Market is continuing its growth. Forty footwear lines will be new to the trade show, and booths have now been added to the atrium of the Cobb Galleria mall, which sits below the convention center. Larger vendors such as Frye and Vince Camuto also will occupy vacant store spaces within the mall.
Notable new exhibitors: Eileen Fisher, Emu Australia, Nine West Original Sneakers

Fashion Coterie/Sole Commerce
Feb. 21-23 Javits Center, New York

This February, for the first time, ENK’s “S Lounge” will debut at Sole Commerce. The section of the show floor, which launched at ENKWSA last year, will highlight leading trend-driven men’s footwear collections.
Notable new exhibitors:
Jorge Bischoff, Kenel & Schmenger, Rachel Roy, Zadig & Voltaire

Children’s Great Event Shoe Show
Feb. 21-23 The Marriott Teaneck at Glenpointe, Teaneck, N.J.

Although precise details of the show are still being finalized, event organizer Allen Blum said he is looking to add a special runway presentation and educational seminars for retailers on topics ranging from inventory control to customer service. The Children’s Great Event Shoe Show has a roster of more than 300 children’s footwear and accessories vendors.

Michigan Shoe Travelers
Feb. 26-27 Embassy Suites Hotel, Livonia, Mich.

TRU Show
Feb. 26-27 Embassy Suites San Francisco Airport, San Francisco

Boston Shoe Travelers Association
Feb. 26-28 Radisson Hotel, Manchester, N.H.

Shoe Market of the Americas
Feb. 26-28; June 24-26 Miami Airport Convention Center, Miami

The trade show is moving to the newly remodeled MACC facility. With more than 1,800 brands expected to participate, SMOTA’s showcase covers the full spectrum of categories, including brands such as Clarks, Badgley Mischka, Dolce Vita and Skechers.
Notable new exhibitors: Mona Mia, Report Signature

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