Looking Back at 2011, Part Three

Mindy Grossman
CEO, HSN

Highlight of 2011:
HSN’s Footloose Event, which was part of HSN’s entertainment integration strategy. It was a tremendous opportunity to showcase a great lineup of [brands] like Matt Bernson, Vince Camuto, Keds and Steve Madden in a way that was fresh and relevant for our customers.

 

Biggest challenge of 2011:
Deciding what shoes to buy!

 

Most successful footwear trend of 2011:
Out of the gate this spring, wedges were a big story and have continued into fall and winter with wedge booties and high boots. I’ve also been seeing exotics, leopard, snakeskin and calf hair.

 

What are you looking forward to most in 2012?
Expanding HSN’s footwear event strategy through new launch events and creating new experiences for customers through our digital platform.

 

 

Kristin Kohler Burrows
President, Keds

Highlight of 2011:
More “Keds on Feet” global brand growth in 2011. And developing our signature Keds look with our apparel at Opening Ceremony to give our head-to-toe Keds style point-of-view.

 

Biggest challenge of 2011:
Rising product costs.

Most successful footwear trend of 2011:

In addition to “animal all the time,” the men’s tailored trend is big — it impacts silhouettes, materials and crosses footwear, apparel and accessories.

 

What are you looking forward to most in 2012?
The launch of our new brand campaign, an updated website and 2012 product. And spreading the Keds happy vibe to more and more people.

Peter Harris
President, Pedder Group

 

Highlight of 2011:
Increasing our square footage by 45 percent. This was done through the opening of The Shoe Library Lane Crawford on Canton Road [in Hong Kong]; the first On Pedder store in Beijing; the first Christian Louboutin store in Shanghai; and the opening of the second On Pedder store in Singapore. We also launched Lanecrawford.com.
 

 

Biggest challenge of 2011:
Working with the teams to [buy] the most important pieces from the collections [during] a year when customers remained very focused on key items.

 

Most successful footwear trend of 2011:
Extreme height [in heels], changing last proportions — from kitten heels to covered wedges — embellishment, studs, materials, and clean and minimal looks.

 

What are you looking forward to most in 2012?
The opening of “On Pedder Invites” in Hong Kong in 2012, which is a new take on editing and presenting the season’s must-haves; the growth of Lane Crawford.com; the visit of Manolo Blahnik to Hong Kong in February and Charlotte Olympia to Beijing in March; and the launch of Runway, an exclusive collection of footwear pieces produced by selected designers.

 

Joe Ouaknine
CEO, Titan Industries

 

Highlight of 2011:
Our private-label division growth. We added four brands we do development and production for. I can only name two: The Sak and Elliott Lucca. The other two prefer to stay anonymous. We also grew our existing businesses, with Shoe Dazzle, in particular, and many others.

 

Biggest challenge of 2011:
We survived not shipping Betsey Johnson, which we lost to Steve Madden, and still pulled it off. We had a full shipping year for Mark and James as well as Joe’s Jeans. Our Badgley Mischka numbers are up another 60 percent versus 2010, and we also saw a substantial increase in our Bebe business.

 

Most successful footwear trend of 2011:
We are known for sexy shoes. That trend stayed strong all year long. We were able to sustain the demand while doing what we do best.

 

What are you looking forward to most in 2012?
We are launching Zadig & Voltaire. We will have shipments on our new brand Cece L’Amour starting in February, and due to the success at retail of Adrienne Maloof for Charles Jourdan, will also launch the Adrienne Maloof brand at popular prices in March. That should help us surpass the 2011 numbers.

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