Looking Back at 2011, Part Four

Richard Dickson
President, CEO of Branded Businesses, The Jones Group

Highlight of 2011:
From a brand perspective we were thrilled with the addition and successful launch of B Brian Atwood as well as the successful first full year of Stuart Weitzman as part of The Jones Group.

Biggest challenge of 2011:
Rising costs and the continued promotional nature of doing business.

Most successful footwear trend of 2011:
Besides the continuation of the economic trend, which continues to be difficult, I would say from a product perspective flats are a staple that continue to be important. As we see the ballet convert to the smoking shoe, the flat is never without demand.

What are you looking forward to most in 2012?
Our efforts of brand management and continued focus on executing the best product at the best price. We have been diligently working on bettering our product design and creative execution on all fronts, and I can’t wait to see the work revealed to the consumer.

 

Blake Mycoskie
Founder, Toms

Highlight of 2011:
Partnering with fashion brand The Row and the nonprofit [movement] Movember. It’s exciting to be able to connect with different partners and collaborate on our product to help more children around the world.

Biggest challenge of 2011:
The biggest challenge of 2011 was to sustain our position as a leader in the footwear market, by keeping existing customers happy and interested, as well as catching the eyes of potential new customers.

Most successful footwear trend of 2011:
The introduction of our desert boot for men and women.

What are you looking forward to most in 2012?
Officially launching our newest silhouette for women, the ballet flat. I can’t wait to hear customer feedback and see more people in Toms.

 

Nathalie Marciano
Creative Director, Charles David

Highlight of 2011:
My personal and professional highlight for 2011 was coming back to the family business as creative director of Charles David. I’m so excited to be back and it feels great to return in a strong way. For the Charles David and Charles by Charles David brands, the highlight of 2011 was standing by our motto of producing fashion forward designs.

Biggest challenge of 2011:
The biggest challenge for us as a brand is to stay ahead of the competition and remain consistently abreast of what is happening in the marketplace. We always strive to be ahead of the trends and remain relevant.

Most successful footwear trend of 2011:
Wedges were a huge trend this year, so big, in fact, that we’re creating the perfect wedge style for every season! The square-toe shoe is coming back in a major way and will remain a big trend going forward. And we’re putting a lot of focus on the single sole this season.

What are you looking forward to most in 2012?
I’m definitely looking forward to the launch of e-commerce in the first quarter of 2012 and the Charles David handbag launch for fall ’12. Both will feature our new Charles David and Charles by Charles David rebranding. [We’re also looking forward to] really growing our brand exposure and identity. Lastly, we’re looking forward to pursuing opportunities for our international business with a focus on Asia and the Middle East.

 

Rick Cytrynbaum
CEO, Modern Vintage


Highlight of 2011:

The launch of HK by Heidi Klum and Heidi Klum for New Balance [lines], and our brand Rosegold going global.

Biggest challenge of 2011:
Sourcing and pricing.

Most successful footwear trend of 2011:
Biker boots and booties. Our clients wear them year-round.

What are you looking forward to most in 2012?
The growth of Modern Vintage and Rosegold [brands] in many categories. It’s going to be great.

 

 

 

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