K.I.D.S. Raises $1M at Annual Benefit

K.I.D.S. Raises $1M at Annual Benefit
From left to right: JCPenney’s Steve Lawrence; actor Richard King; JCPenney’s Mike Ullman

K.I.D.S. celebrated its 26th anniversary at a gala last night in New York.

Members of the apparel, footwear and juvenile products industries came together to raise $1 million to provide underprivileged and disaster-struck children globally with new products. Hosting the event, attended by 600, was actor Richard Kind.

Among the evening’s honorees were Steven Lawrence, EVP and SGMM of JCPenney, and Brian Irving, VP of global digital marketing at Levi’s. Presenting their awards were JCPenney’s Executive Chairman Myron Ullman, and Kevin Burke, K.I.D.S chairman and president and CEO of AAFA.

Addressing the packed crowd, Burke made special note of the organization’s humanitarian efforts domestically and abroad, most recently in Haiti and Japan. Janice Weinman, president of K.I.D.S., recalled the impact K.I.D.S. has made on the lives of children living on Indian reservations in the U.S.

During the evening’s live auction, pledges in the amount of $5,000 were made, each providing 500 pairs of shoes to children.

According to the organization, over the past summer, Stride Rite ran multiple promotions including a Facebook program, a mobile donation outreach and a special call out for disaster relief.