Brown Shoe Co. Hires Team for ASG

Brown Shoe Co. Inc. has bolstered its American Sporting Goods division with the addition of four vice presidents, the firm announced Wednesday.

James Hoff was added as VP of sales across all ASG brands; Alan Vickers was named VP of international; Brad Little is now VP and brand manager for Avia and Nevados; and Jorge Cabrera was appointed VP of athletic product development.

After the acquisition, announced in February, Brown Shoe hired Timothy Joyce as SVP and GM of ASG. The evolution of the new ASG team is the result of a six-month transition.

Hoff will be responsible for sales and distribution strategies across the entire ASG family of brands. He most recently worked for Asics America. 

Vickers will guide the division’s international expansion by refining and broadening retail distribution and merchandising. He has held management positions with Reebok, Nautilus and Nike France.

Little’s responsibilities for the Avia and Nevados brands include product development leadership and advancing brand strategy through consumer insights. He comes with experience at Decker’s Outdoor, Columbia Sportswear, Adidas and Nike.

Moving from a position within Brown Shoe, Cabrera will now focus exclusively on ASG. He has also worked for Brooks Sports, Wolverine Worldwide and LA Gear.

“With this tremendous leadership team now in place, coupled with Tim Joyce and the existing ASG talent, we are moving forward to truly realizing our investment in ASG,” said Diane Sullivan, president and CEO of Brown Shoe, in a written statement. “Strengthening these brands continues our commitment to consumers pursuing healthy lifestyles and expands the reach to customers of our performance athletic, sport and outdoor offerings.”

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