Paul Mayer is hitting the road, but he’s not going far. The Parisian designer behind Paul Mayer Attitudes flats will host the first trunk show at his Upper East Side boutique today. “It’s a way for [customers] to come and meet me,” he said at the brand’s spring ’12 press preview atop the Bryant Park Hotel this week. “I don’t know how it’s going to go, but our other trunk shows around the country have been good.” As for what Paul Mayer loyalists can expect next season, think pointy-toe flats and pops of color. “I try to have colors that will go with magical outfits that women can wear from morning to evening.” Here, Mayer talks emerging trends and growing his brand.
1. How do you approach designing flats each season?
PM: It’s a permanent collection, so we have styles we’re going to keep forever — that’s why it’s “forever timeless.” And every season we have perforations or add new materials to our classic styles. We [update] some of our classics because women are used to our fit and our comfort materials.
2. Do you think the ladylike trend for spring will impact your brand?
PM: Absolutely. We have a conservative young to older woman and ladylike is never gone for them. They want to be able to dress in a modern but classy way. I think the word “ladylike” [used by young people] is different than for slightly older people, but I like the fact that young people use the word. It may be because of Kate [Middleton] in England.
3. Do you have plans for expansion beyond your Third Avenue store?
PM: We definitely we want more stores. We were very happily surprised with the Third Avenue store. It’s doing very nicely. Our next stores will still be in New York and then well expand to the Tri-State area and then around the country.