Fall Preview: Jellypop

Jellypop is shying away from the basics for fall ’12. The Irwindale, Calif.-based juniors’ brand is reinventing past looks by using a variety of laces, mirrored heels, fun prints such as Dalmatian, and velvet and color blocking. The flats, pumps and boots incorporate four trends: “1960s Mod” for retro heels, “Bohemian Native” with Navajo prints and fringe, “Urban Citizen” using teals and vibrant colors, and “Into the Woods” with shearling and fur details. Priced from $40 to $70, the line will sell at Shopjellypop.com, as well as at retailers such as DSW, Famous Footwear and Endless.com.