GBX is encouraging men to add a punch of color to their wardrobes this fall. Classic boot silhouettes from hikers to chukkas are picking up touches of primary red and blue at the soles and laces.
“It’s about making them look young and fun,” John Balek, VP of product development, said about the colorful laces and collar treatments. “They’re colors customers can relate to. It gives these basics a whole new life.”
Set to retail from $50 to $80, the series of chukkas and hikers are available at Journeys, DSW and Underground Station.