Fall Preview: Ed Hardy

Ed Hardy has taken on a more mature look. For fall ’11, the Los Angeles-based brand has replaced some of its signature colorful tattoo designs with more muted styles. To reach a wider audience, the brand has focused on four categories — basic, city, outdoor and biker — with a variety of boots, heels and sneakers to coordinate with each. Retailing for $69 to $129, the line is sold at department stores including Macy’s and Dillard’s, and online at Zappos.com and Edhardyshop.com.