Retailers Go All Out for Fashion’s Night Out

Shops across the globe will keep their doors open late for the third year in a row, as Fashion’s Night Out returns on Sept. 8. Retailers in more than 250 cities, including more than 1,000 New York stores, will celebrate fashion and boost local economies with in-store parties, celebrity sightings and designer meet-and-greets.

“Fashion is a global industry,” said Rickie De Sole, senior accessories editor at Vogue, which has partnered with NYC & Co., the Council of Fashion Designers of America and the City of New York to put on the event. “It provides jobs and opportunities for thousands of people around the world, and it’s important to support them to keep the industry healthy and moving forward.”

This year, FNO has invited e-tailers to be a part of the event, allowing customers to shop no matter where they are. There also is the FNO NYC Guide app for iPhone and Android devices to help consumers navigate the city streets. (For more details, check out Fashionsnightout.com.)

Here, FN highlights some of the top spots to shop on the big night.

New York
Manolo Blahnik: Sarah Jessica Parker will be at the Midtown store to help unveil an update of Blahnik’s famed Carolyne shoe. The designer and star worked together on the style. “She has such an insight and knows exactly what she wants,” said Manolo Blahnik USA President George Malkemus. Shoppers can also sip milkshakes — a Manolo favorite — made using ice cream from Malkemus’ farm in Connecticut.

Stuart Weitzman: At his Madison Avenue store, the designer will be joined by Michelle Trachtenberg and Hayden Panettiere to launch his Young Hollywood Cares Collection, which was co-designed by the starlets, as well as Olivia Palermo and Scarlett Johansson. Proceeds will benefit ovarian cancer research. “They are very stylish and talented young women with a great eye,” said Weitzman. But does he have a favorite shoe pick? “They are all so very special, but I do really like how Olivia’s feather design embodies playful feminine sophistication.”

Kenneth Cole: Cole will mingle with fans at his Soho boutique while rock band Parachute performs. “Two years ago, we had Matisyahu perform and the line was around the corner,” said Cole. “This year we’re expecting even bigger crowds.”

Christian Louboutin: Frederic Fekkai stylists will be on hand to prep and pamper shoppers, while beauty brand Make Up For Ever will man the eyelash bar with custom Louboutin lashes. Two limited-edition FNO shoes styles will be available.

Roger Vivier: Model Jessica Stam will be playing photographer, taking pictures with customers in a photo booth and then instantly uploading them to Facebook and Twitter. Jeanne Marine will perform.

Belle by Sigerson Morrison: The brand will host a house party at Sigerson Morrison’s Prince Street shop with kegs, snacks and a tattoo artist.

Payless (Lexington & 58th Street): Meet, greet and take photos with guest designers Christian Siriano, Lela Rose and Isabel Toledo. Sierra Kusterbeck of Brash and VersaEmerge will DJ. “FNO is a great way for the fashion industry to get people excited about what’s in store and how the industry works,” said Rose.

Net-a-porter.com:
“The Window Shop” app will allow customers with iPhones, iPads and Androids to scan vinyl graphics on Mercer Street store windows to buy and win apparel and accessories from the e-tailer.

Jeffrey:
Actors Daniel Radcliffe and Rose Hemingway will be onsite to greet fans.

Bloomingdale’s:
Shoppers can hang out with Alexa Ray Joel (Billy Joel’s daughter) and The Henry Miller Band at the Soho store, while more special events will be held up at 59th Street.

Lord & Taylor: Meet and greet designers Vince Camuto and Ivanka Trump, who will sign shoes from her line.

Bergdorf Goodman: Mark Badgley and James Mischka will hit the runway again this year at the retailer’s Best in Show event. Jason Wu also will be signing the limited-edition FNO doll. Singer Audrianna Cole is performing.

Los Angeles
Charles David: Five vegan Charles by Charles David boots will be available for $99, exclusively for FNO. “Fashion’s Night Out is a fun and great shopping night to kick off the fall shopping season,” said brand President and CEO Charles Malka.

Rodeo Drive:
The FNO ferris wheel returns, along with art, fashion and freebies at several luxury retailers. Fendi will feature the “Atelier Fendi” images from its fall ad campaign shot by Karl Lagerfeld, while Gucci will show off the Fiat 500 by Gucci, co-designed by Creative Director Frida Giannini in honor of the brand’s 90th birthday.

International Cities
In London, shoppers can customize Charlotte Olympia’s famed Dolly style in natural canvas, with stencils, patterns and paint, or dance the night away at Rupert Sanderson’s Mayfair boutique-turned-roller disco. In Paris, they can take advantage of the Essie nail bar at Barbara Bui’s shop while sipping Ruinart champage and nibbling Pierre Hermé macaroons.

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