The Paris-based footwear designer will unveil a 300-sq.-ft. store on Mayfair’s Mount Street on Saturday.
The store is housed in a former pharmacy that dates from 1840 and boasts many of its original fixtures and fittings, such as stained-glass windows and rows of wooden compartments on the walls.
Perry takes over the space after it was vacated by jeweler Gripoix, and he joins brands such as Christian Louboutin, Marc Jacobs, Nicholas Kirkwood and Balenciaga on the street.
Perry said he had been looking for a store in London for the past two years and eventually chose Mount Street because of its “chic but laidback ambience.”
And the designer believes the boutique is catering to an existing clientele in London who would seek out the label at its Paris store. “A lot of British clients come across and tell their friends about us,” noted Perry.
In addition to London, Perry said he also is scouting for potential retail locations in Geneva and New York, and is plotting to open stores in Asia by working with partners in the region.