Jimmy Choo to Open Men’s Store

Jimmy Choo to Open Men's Store
Styles from the fall '11 launch of Jimmy Choo's men's line

Jimmy Choo will bow its first men’s store in London next month.

The brand, which debuted men’s shoes for fall ’11, said it will take a two-story space in Mayfair’s Burlington Arcade shopping center and offer the complete assortment of Jimmy Choo men’s shoes, which consists of dress shoes, boots and sneakers.

A color scheme of gray, black and silver is meant to give the space a modern look evocative of a 1960s Mayfair playboy, according to a press release. Wood, flannel and pewter hardware add detail.

“I want it to feel as though you are walking into a gentleman’s club, with all the luxurious appointments and comforts,” Tamara Mellon, founder and chief creative officer, said in a written statement. “It’s a mod update on an English men’s smoking lounge.”

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