Men’s apparel and footwear label Bespoken relaunched its website this week, adding e-commerce for the first time.
The new site, Bespokenclothiers.com, offers original video and a seasonal lookbook, in addition to selections from the brand’s fall ’11 ready-to-wear, accessories and made-to-measure shirting categories, all available for purchase. (Footwear debuted that season through U.K.-based Kurt Geiger, and two shoe styles are offered on the site for $325 and $385.)
“[By] launching e-commerce, we [are] able to put together a collection we feel is representative of the brand,” said Paulo Goncalves, who co-owns the New York-based brand with Carlos Goncalves, Sam Fayed, Liam Fayed and James Fayed. “I’m a firm believer in making sure that the message you put out there about your brand is consistent at every touch point and with every product you put out there.”
In a recent interview, Goncalves told Footwear News that Bespoken, which launched in 2008, is also on the hunt for retail space for its first branded store, which will likely open in New York next year.
“Once we have our physical retail shop, then that will be really fun because we could do more things with it,” he said. “It could become a larger part of the overall brand.”