Bergdorf Unveils New Shoe Salon

Bergdorf Unveils New Shoe Salon
Bergdorf’s new shoe salon opened today.

Bergdorf Goodman kicked off New York Fashion week today with the launch of its new shoe salon.

Footwear News visited the second-floor salon Thursday morning — when workers were putting finishing touches on the space, which is 23 percent larger than the previous salon.

The selling floor has expanded to the left, where the Chanel shop-in-shop used to be. The new alcove now houses the Valentino Boot Couture collection, as well as a larger selection of Manolo Blahnik styles, which line the entire back wall.

George Malkemus, USA president of Manolo Blahnik, told FN that the brand’s SKUs at Bergdorf are now up about 30 percent from last year.

“We love our space in Bergdorf. We are the only boutique space within the floor and we love the fact that its very private and very homey, and you don’t feel you’re being watched by lots of people when you shop,” he said.

He added: “One of the things that has helped Manolo’s business over the years is that we work particularly hard with all the accounts that we have to create a special offering. We hope to see a big increase in sales [at the store] now.”

Bergdorf said on its blog, 5th at 58th, that the remodeled salon is both larger and brighter, “illuminated by Fifth Avenue’s eastern light and accessorized by furnishings created by commissioned artists and artisans like the Alexandre Loge rustic bronze sconces, Malcolm Hill metallic friezes and Aldo Tura-designed tea carts serving up shoes.”

The retailer noted that it is also giving more shelf space to newer designers, including Charlotte Olympia, Tom Ford, Nicholas Kirkwood and Brian Atwood.

“There are shoes of every persuasion, and shoes that demand to be noticed. It became apparent that in order to meet this unstoppable and delightful demand, that we needed to expand our designer Shoe Salon, the heart of our women’s store,” said Linda Fargo, SVP of fashion office and store presentation, in a statement.

The Chanel shop-in-shop, in turn, has moved to the back of the second floor. Adjacent to the remodeled shoe salon now is the new Tom Ford women’s shop-in-shop, which launched last Monday and is only the second location for Ford’s women’s wear in New York City, housing apparel and footwear.

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