Wolverine Reorganizes, Adds International Division

Wolverine World Wide Inc. announced Thursday that the company will reorganize to accelerate growth overseas.

Under the new structure, the company is creating an International Group that will assume responsibility for all Wolverine brands outside North America. Led by Bill Brown, who most recently served as president of the Heritage Brands Group, the International Group will oversee development, selling and marketing efforts overseas.

Wolverine also announced that it would now structure its wholesale operations into three brand groups: the Outdoor Group, including the Merrell, Chaco and Patagonia Footwear brands, which will continue to be led by Jim Zwiers; the Heritage Group, containing the Wolverine, Caterpillar Footwear, Bates, Harley-Davidson and HyTest brands under Ted Gedra; and the Lifestyle Group, with the Hush Puppies, Cushe and Sebago brands, overseen by Mark Neal.

Additionally, Onder Ors has been appointed managing director of the new Europe, Middle East and Africa division, and Wolverine has added vice presidents to oversee the Greater China and India areas, with other executive support in the International Group dedicated to the Lifestyle, Heritage and Outdoor groups, as well as Finance and Special Projects.

“We believe this new international structure will give us the flexibility and focus to accelerate the performance of our brands around the world,” said Blake Krueger, Wolverine chairman and CEO, in the release. “We are very optimistic about the future for our brands and look forward to this exciting next step in the company’s global evolution.”

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