Accessories marketer Totes Isotoner is expanding its foothold in the at-home and comfort markets with the recent acquisition of Acorn Products, an icon in the slipper category.
“Now is the ideal time for Acorn to add the critical mass necessary to maximize growth opportunities we see in the global marketplace today and in the future,” said John Donnelly, formerly president and CEO of Acorn and now GM of the brand.
Isotoner’s global footprint and depth of resources, he said, will enable Acorn to provide products and services to customers well beyond its current capabilities. Acorn has a broad range of products, including its original Slipper Sock and more recent introductions in the performance outdoor category.
“We have a long heritage in quality comfort products,” said Donnelly. “We will continue to build upon the unique heritage of the brand and the product direction in place today.”
As a division of Cincinnati-based Totes Isotoner, Acorn will remain at its headquarters in Lewiston, Maine. Donnelly and the brand’s current sales, marketing and product development team will continue to lead the brand, and its independent sales agencies will also stay in place.
Donnelly promised no disruption of deliveries during the transition. The brand will still focus on its current distribution channels: better-grade channels in outdoor, comfort, mail-order, e-commerce and specialty retailers.