Timberland to Open Herald Square Store

Timberland’s newest retail store — and its second in Manhattan— will open its doors on May 27 in Herald Square.

The 4,400-sq.-ft. space, on 34th Street between Fifth and Sixth avenues, will stock the brand’s apparel and accessories, as well as its performance outdoor shoe collection and the Earthkeepers, Timberland Boot Co. and Abington footwear lines. A collection of New York-inspired footwear and T-shirts will be exclusive to the new location.

In keeping with the Stratham, N.H.-based brand’s sustainable retail initiatives, the new location will feature reclaimed wood, reused industrial machines, recycled floor tiles and low VOC paints, among other materials.

“We’ve enjoyed great success at our 474 Broadway location since it opened in 2009 and are happy for the opportunity to grow our presence in one of the greatest cities in the world,” John Pazzani, VP of retail and e-commerce for Timberland, said in a statement.

According to the company’s release, the new location, which joins area stores in Soho; White Plains, N.Y.; and Garden City, N.J., is part of a larger push to expand standalone retail. Timberland opened shops in Boston and San Francisco this spring, and more U.S. openings are planned for the remainder of the year.

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