NEW YORK — Donald J Pliner is building its brain trust.
The company, which sold a majority stake to investment firm Castanea Partners in February, is expected to announce this week that Burt Tansky, former president and CEO of the Neiman Marcus Group, will join its board of directors.
Tansky, who retired from the retail company last fall after a trailblazing career that focused on catering to wealthy consumers, becomes the seventh board member. He will work to help the brand grow again and to offer insight on improving its appeal to top-tier retailers.
“I like the shoe business very much. Shoes are a very important part of the fashion world and have been a big part of the Neiman Marcus business for a long time,” said Tansky. “I thought I could use my experience accumulated over a long period of time to help the Donald Pliner team with growing the business. Donald is one of the icons in the women’s and men’s shoe business and has been for a long time. He operates in a certain price and style section that has a lot of opportunities in today’s world.”
Tansky emerged from retirement in March to also become a senior adviser at consulting firm Marvin Traub Associates. Additionally, he serves as non-executive chairman of the Neiman Marcus Group.
“Burt brings tremendous value from our retail partners’ perspective as to what we should be doing better with them, and ultimately to better understanding the consumer,” said Noel Hord, CEO of Donald J Pliner. “He is absolutely the first name that comes to mind when it comes to the luxe and bridge worlds. Burt is the premier retailer in this country, and he brings experiences and successes that are unmatched in retail.”