Soles4Souls Preps Japan Aid Plan

Soles4Souls is calling on the industry to donate footwear and money in the wake of last week’s tsunami in Japan.

“I am saddened by the devastation in Japan and am committed to continuing to monitor the developing effects of this powerful quake,” said Soles4Souls founder and CEO Wayne Elsey, in a statement on Monday. “We are fully equipped for an extensive response should the need prove to be as widespread as our partners are predicting.”

Elsey said donations of odd lots, customer returns, in-line product or excess stock is “much needed.”

“Efforts will help not only the people in Japan, but also the 300 million children around the world who don’t have a pair of shoes to call their own,” Elsey said.

The founder launched Soles4Souls seven years ago following the 2004 tsunami in Asia. Since then, the organization has distributed more than 13 million shoes in about 127 countries.

Now, “Soles4Souls is poised to respond in ways I could have only dreamed about in 2004,” Elsey said.

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