In a complaint filed with the Los Angeles Superior Court last Friday, 11 models that have appeared in Skechers advertisements collectively alleged the Manhattan Beach, Calif.-based company did not pay them an amount commensurate with how frequent and far-reaching their images have been used in campaigns.
The plaintiffs, including Charles Davis, Angela Meng, Paisley McCollum, Daniel Liu, Chanel Celaya, Kathy Gardiner, Samantha Rex, Tracy Long Stover, Talesha Byrd, Sean Myrie and Marielle Jaffe, said Skechers engaged in “unauthorized marketing and advertising of [their] goods and services.”
They are seeking at least $10 million in damages, as well as an injunction against further use of the images in question.
The complaint read: “Skechers, a large global corporation that makes billions of dollars in yearly sales … knew that the cost to use the plaintiffs’ images for such a wide-ranging global campaign would be expensive. … Skechers paid based upon small scale use for a short time [but] once the plaintiffs had posed for the photos, Skechers simply used the images in any manner it saw fit and for as long as it wanted in a blatant and willful violation of plaintiffs’ common law and statutory rights of publicity.”
Skechers declined to comment.