Sam Edelman is headed to the Hamptons for the summer.
The brand announced on Monday it would open a pop-up shop on May 25 in East Hampton, N.Y., at 46 Main St. The 1,600-sq.-ft. store will be used as to show off the spring/summer ’11 collection, in addition to select fall product.
The store will also showcase items from the Libby Edelman collection of apparel, footwear, jewelry and accessories.
Featuring a chic beach vibe, the store will be laid out like a gallery, with images from the brand’s ad campaigns projected on whitewashed walls.
Edelman said in a statement that the East Hampton demographic is an ideal fit for the label.
“Hamptons girls love our brand and what we do,” he said. “We needed the perfect home to showcase our brand for the summer, and this is it.”