Rocky Brands Completes Restructuring

Rocky Brands Inc. has set its sights on aggressive growth.

The Nelsonville, Ohio-based firm announced Wednesday it has completed restructuring of its management, including naming three new presidents, all newly created positions. Gary Adam becomes president of international sales; Jason Brooks is president of U.S. wholesale; and Richard Simms is president of retail.

As previously reported, David Sharp, president and COO, will be promoted to CEO and president of the company on July 1. Current CEO and chairman Mike Brooks will remain as executive chairman.

Restructuring lays the groundwork for future growth, Sharp said in a statement. “In addition to improving cost containment, our strategy included identifying key potential revenue-driving segments of our business and putting strong leaders in place over each of these,” he said.

“We have many opportunities to grow. The international market is virtually untouched by our brands, and Gary has the experience we need to capture incremental sales outside the U.S.,” added Sharp. “Domestically, we have very strong brands. Jason will bring cohesiveness to our sales efforts to brick-and-mortar retail outlets. And Richard will continue to transform the Lehigh business and manage our business-to-business interfaces.”

The company also has named Mary Lorenz as VP of strategy execution and process improvement.

“With the measures we have taken over the past 24 months and now putting this team in place, we believe Rocky Brands is well positioned for an exciting future of growth,” said Sharp.

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