Readers’ Choice: Industry Action Plans

Readers' Choice: Industry Action Plans
FN readers said China has the most consumer potential

The footwear industry has grown increasingly more complex, and in 2011, companies had to up their game, thanks to a flurry of acquisitions activity, new cutting-edge marketing initiatives and international expansion into emerging — and not so emerging — markets. 

WHAT WAS THE MOST SIGNIFICANT DEAL OF 2011?
54%  VF Corp. & Timberland
16%  Labelux & Jimmy Choo
14%  Steve Madden & Topline
12%  Jones Group & Kurt Geiger
4%  Other

WHAT COUNTRY HAS THE MOST CONSUMER POTENTIAL?
55% said China

WHICH MARKETING TACTICS DID YOU USE THIS YEAR?
21%  Social networking
14%  Blogger outreach
13%  Print advertisements
12%  Product placement
11%  Event sponsorships
6%  Mobile phone apps
5%  Athlete/celeb endorsements
5%  Deal-of-the-day websites
5%  TV commercials
4%  iPad apps
3%  Pop-up shops
1%  Other

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