Puma, Undefeated to Release Clyde Collection

Puma, Undefeated to Release Clyde Collection
Eddie Cruz, co-founder of Undefeated

This spring, Puma’s Clyde is going Undefeated.

German athletic brand Puma is expected to announce Friday that it has partnered with seminal Los Angeles sneaker shop Undefeated for a collection of the brand’s iconic Clyde basketball style.

The first shoes in the collaboration, unisex styles retailing for $110, were designed by Undefeated cofounder Eddie Cruz and will deliver to Undefeated and other top-tier sneaker shops on April 10. A second delivery of $65 styles to the same channel will drop on June 10. Further releases are planned throughout 2011 and beyond.
 
Undefeated and Puma’s first collaboration, a pack of Puma Mids, hit shelves in January 2009. The Clyde Collection marks the first time the brand collaborated with a sneaker shop on a collection that will go beyond the boutique channel. While the first two deliveries will go to boutiques, future product from the multi-year partnership will have broader distribution including mall accounts and other athletic retailers.

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