German athletic brand Puma is expected to announce Friday that it has partnered with seminal Los Angeles sneaker shop Undefeated for a collection of the brand’s iconic Clyde basketball style.
The first shoes in the collaboration, unisex styles retailing for $110, were designed by Undefeated cofounder Eddie Cruz and will deliver to Undefeated and other top-tier sneaker shops on April 10. A second delivery of $65 styles to the same channel will drop on June 10. Further releases are planned throughout 2011 and beyond.
Undefeated and Puma’s first collaboration, a pack of Puma Mids, hit shelves in January 2009. The Clyde Collection marks the first time the brand collaborated with a sneaker shop on a collection that will go beyond the boutique channel. While the first two deliveries will go to boutiques, future product from the multi-year partnership will have broader distribution including mall accounts and other athletic retailers.