Payless Adds SXY by Unforgettable Moments

Payless ShoeSource will now offer the SXY by Unforgettable Moments beauty brand.

The Topeka, Kan.-based retailer will start selling nearly 20 products by SXY this week, as part of its mission to expand into the beauty category. Nearly all SXY products — including a shower gel, lip gloss and eyeliner pencil — are priced under $10 in 1,500 Payless stores. The store already carries Unforgettable Moments and Zoe & Zac Naturals.

“We view beauty and body products as the latest fashion accessory, just as important to rounding out a look as shoes, handbags, scarves and jewelry,” LuAnn Via, CEO of Payless, said in a statement. “Our expanding beauty collection offers women affordable, on-trend finishing touches — a pop of color, a shimmer or fabulous fragrance — to more fully complete their signature style.”