Novascarpa Group Names National Sales Director

Novascarpa Group LLC, previously Ryn USA, announced Wednesday that Campbell White has become national sales director.

White is a sales management veteran with experience in both the footwear and information technology. He has worked with Z-CoiL, Ryn, Tenevis and Semler shoes. White’s wife, Celia Tellez, owns Total Relief Footwear, a health and wellness store in Austin, Texas.

Novascarpa co-CEO Terry Stillman said in a statement that the new addition was well-timed, as the Boise, Idaho-based firm is introducing the Joya brand to the U.S. market in 2012. “We have no doubt that Cam will be exceedingly instrumental in managing and protecting the Joya brand image, Joya pricing and Joya distribution for the very long term,” he said.

Co-CEO Rocco Azzarito added, “Cam’s deep strategic understanding of the independent retailer, his devotion to improving people’s lives through better footwear, and his passion and understanding of our brands truly embodies the values and vision we exude at the Novascarpa Group.”

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