Two Ten Footwear Foundation has tapped shoe veteran Patti Cohen.
Cohen will serve as SVP of marketing and community. She was previously SVP of marketing and corporate affairs at Nina Footwear.
“We are so excited to have Patti join our team during a critical time for Two Ten, a time when the need for our services remains great and the momentum of support is building,” Peggy Kim Meill, president of Two Ten, said in a statement.
Cohen, who has been heavily involved with Two Ten over the years, will oversee the Young Professionals Group, Women in Footwear Industry and several other new initiatives, as well as branding, public relations and marketing.
“Patti, with her vast knowledge of our industry, combined with her marketing acumen and deep commitment to the foundation, will add tremendously and positively to Two Ten as it continues to strengthen all its endeavors,” said Carol Baiocchi, chair of Two Ten and VP and DMM at Kohl’s.