Men’s Buzz: Frank Wright, Timberland & More

Wright Stuff
English brand Frank Wright is looking for a U.S. distributor. The Jacobson Group, which also represents sneaker brand Gola, heads up the label, named for a 19th-century shoemaker who created footwear for cavalry barracks officers. The line is now made in India and comprises 25 styles and about 60 SKUs for fall ’11. Key looks include low-profile laceups and military-inspired boots. Retail prices range from $90 to $130. The line is currently sold through Asos.com and fashion stores in Germany, among other retailers.

 

Natural Elements
Fashion-sneaker brand 100 Styles & Running is moving into new territory with the launch of Tenfold, a higher-end collection of boots and shoes. The Marina del Rey, Calif.-based line’s utilitarian theme focuses on classic looks such as chukka boots, boat shoes and penny mocs, all featuring eco-friendly components, including vegetable-tanned leathers and suedes, organic cotton laces and natural cork-and-latex sockliners. Leather bottoms make them easy to resole. Delivering in May, the line is targeted to high-end specialty stores and boutiques. Retail prices range from $155 to $220.

 

Comfort Case
Timberland is adding its proprietary anti-fatigue comfort technology to 45 men’s premium styles under the classics umbrella this fall. The anti-fatigue technology, which features a system of molded, inverted cones in the footbed that collapse and return energy in key pressure zones, was first introduced in Timberland PRO work product in 2008, then rolled into the men’s City Adventure and women’s Beautiful Performance series in spring ’10, followed by the men’s Earthkeepers in spring ’11. The technology also will be added to the women’s Earthkeepers this fall. To familiarize consumers with the additional comfort features, the Stratham, N.H.-based company will launch outdoor and social media campaigns. Prices for the collection, which hits stores in August, will range from $120 for the waterproof oxford to $165 for the 6-inch boot (at right).

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