K-Swiss Unveils New Campaign

K-Swiss Unveils New Campaign
Jillian Michaels in K-Swiss’ “Party’s Over” TV spots

K-Swiss is looking to give women a fresh start in the new year.

The Westlake Village, Calif.-based athletic brand next month will debut a new marketing campaign starring fitness trainer Jillian Michaels.

A 1950s-themed TV spot, featuring Michaels and the brand’s new Blade-Max sneakers, will air on NBC-owned and affiliate stations beginning Jan. 2. The commercial is meant to motivate women to shape up after the holidays.

In support of the campaign, Lady Foot Locker will have corresponding in-store marketing in place and offer a Jillian Michaels DVD as a gift with purchase. In addition, Michaels will provide fitness tips on K-Swiss and Lady Foot Locker’s Facebook pages.