Jordan Brand Launches the Air Jordan 2011

Jordan Brand Launches the Air Jordan
The Air Jordan 2011

The Jordan Brand, a division of Nike, unveiled the 26th shoe in its Air Jordan line — the Air Jordan 2011 — Wednesday. It will hit shelves on Feb. 19.
 
Co-designed by Nike’s vice president of special projects and design, Tinker Hatfield, and Jordan Brand’s senior footwear designer, Tom Luedecke, the sneaker features an interchangeable midsole technology and handcrafted patina leather, both firsts for the brand. “It’s a pretty radical departure from how basketball shoes have been built,” Luedecke said.
 
The Air Jordan 2011 also marks the first time the two have collaborated on a shoe. “Tinker kept the message clear from the start: very simple lines and very refined work,” Luedecke said. “He’s a great motivator, and he’s inspirational because he kept the project fun but also challenging for the entire team.”
 
Priced at $170, the shoes will be available at retail in conjunction with the NBA’s 2011 All-Star weekend in Los Angeles. Select NBA players will wear the shoes during the Sunday game.