French shoe label John Lobb has teamed with New York’s Mark Hotel to launch a ground-floor shoe shine kiosk.
The kiosk, called The Mark Shine by John Lobb, opened last week on Manhattan’s Upper East Side and provides shining services to hotel guests, area businessmen and neighborhood residents.
John Lobb’s certified polishers man the kiosk, using the brand’s brushes, cloth, wax and polish, and a dedicated butler trained in shoe care works the chair.
This service is the footwear company’s latest co-branded relationship with a high-end hotel. John Lobb already has a butler service for in-room shoe care for hotel guests at The Mark, as well as the Connaught Hotel in London, Le Maurice in Paris and the Montage in Beverly Hills, Calif.